{"id":8963,"date":"2024-08-01T16:19:51","date_gmt":"2024-08-01T14:19:51","guid":{"rendered":"https:\/\/www.datamart.de\/smart-data\/"},"modified":"2025-03-24T15:06:23","modified_gmt":"2025-03-24T14:06:23","slug":"smart-data","status":"publish","type":"page","link":"https:\/\/www.datamart.de\/en\/smart-data\/","title":{"rendered":"SMART DATA"},"content":{"rendered":"

What is SMART DATA?<\/h2><\/div>

“Big data” is on everyone’s lips today and is indispensable for companies with digital business models, e-commerce or sensor data. But “small data” also plays a crucial role. This involves classic structured business data from ERP systems and external sources, which is consolidated in a data warehouse<\/a> or data lakehouse and made available for business management. This is our specialty at DATA MART Consulting, in which we have been a leader for decades.<\/p>\n<\/div>

Modern business management:<\/h3><\/div>

Nowadays, crucial data no longer comes from ERP systems alone. Efficient business management requires the consideration of a variety of data sources: Production data, consumption data, sales data, customer behavior, competitive information, campaign successes, social media monitoring and much more. This data is often unstructured, rapidly changing and comes as streams from a wide variety of internal and external sources.<\/p>\n<\/div>

The solution: SMART DATA<\/h3><\/div>

SMART DATA stands for the intelligent combination of classic company key figures with findings from data science. This approach combines structured data from the data warehouse with unstructured or semi-structured data from the data lakehouse<\/a>. This creates a consistent and comprehensive database that enables both explorative analyses and structured evaluations.<\/p>\n<\/div>

\"Smart<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

The solution:<\/span> SMART DATA<\/span><\/span><\/span> <\/span><\/h2><\/div>

SMART DATA stands for the intelligent combination of classic company key figures with findings from data science. This approach combines structured data from the data warehouse with unstructured or semi-structured data from the data lakehouse. This creates a consistent and comprehensive database that enables both explorative analyses and structured evaluations.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"Data<\/span><\/div><\/div><\/div><\/div>

The process<\/h2><\/div>
  • 1<\/span>
    \n

    Exploration and structuring:<\/b> In the exploratory phase, we look for patterns and correlations in unstructured data. This flexibility is crucial for successful data science.<\/p>\n<\/div><\/li>

  • 2<\/span>
    \n

    Integration and production:<\/b> When structured results are identified, they are transferred to a data warehouse or data lakehouse and integrated into corporate management.<\/p>\n<\/div><\/li>

  • 3<\/span>
    \n

    Implementation and use:<\/b> The combination of small data and big data creates a comprehensive information base. This integration enables more precise and effective management in areas such as marketing, sales, purchasing and customer management.<\/p>\n<\/div><\/li><\/ul>

    Application examples:<\/b><\/p>\n<\/div>

    • <\/i><\/span>
      Marketing:<\/b> A marketing success calculation that takes into account not only campaign costs and sales but also click rates, search behaviour, competitive reactions, dwell times in the web store and social media interactions enables more precise and timely control and personalization of offers.<\/div><\/li>
    • <\/i><\/span>
      Sensor technology: <\/b>SMART DATA opens up new possibilities in the field of sensor technology, e.g. for oven control in large bakeries, customer tracking in retail stores or maintenance planning in transportation.<\/div><\/li>
    • <\/i><\/span>
      Platform integration:<\/b> Modern data platforms enable the rapid integration of structured and unstructured data. Tools for streaming, orchestration, modeling and storage can be activated from cloud providers with just a few clicks.<\/div><\/li><\/ul><\/div><\/div><\/div><\/div>

      <\/span> Our offer<\/span><\/span><\/span> <\/span><\/h2><\/div>

      DATA MART Consulting helps you to identify and implement relevant use cases and potential for your company. With our support, you can use SMART DATA to optimize your business processes and gain a competitive advantage.
      \nTogether we will shape the future of your business management and make your company fit for the “Digital Data Driven Business”. Let’s discover the possibilities of SMART DATA together and optimize your data strategy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8684,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-8963","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSmart data: what is it? 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